A note from Sharpe’s President, Charlie Day:

“I set up Sharpe in 1999, realizing that there was an opportunity for a boutique intellectual property licensing agency that could work as a ‘surrogate brand manager’ in the US market. Having moved to the US from London in 1996 I was charged with building a Consumer Products division from scratch for Harvey Entertainment, the comic publishing company that had by then morphed into an entertainment production company creating entertainment (movies, TV series, and new media) for its stable of US Classic properties. I worked with the team at Harvey Entertainment that pioneered the direct-to-video market for entertainment franchises – Casper the Friendly Ghost, Richie Rich and Hot Stuff – coordinating their release with consumer product activity.

Prior to moving to the US I had spent 14 years as part of the management team at Copyright Promotions Group rising from Licensing sales as a board director on some of the best known and most successful Character Licensed merchandise programs of the 80s and early 90s including Teenage Mutant Ninja Turtles, Thunderbirds, My Little Pony, Dennis The Menace from the Beano, Sonic The Hedgehog, through brands like Jaguar Cars and the Worldwide Fund for Nature, on to music acts like Guns N Roses and Price. I handled all their new business development acquiring rights representations during their period of expansion opening offices throughout Europe. I left CPLG as Joint Managing Director of their International Division following the successful negotiation of a Japanese joint venture.”

“Alyssa joined us from Haven Licensing in Australia where she had been managing the retail marketing for Nickelodeon and spearheading the re-launch of Hello Kitty. Passionate about developing brands through licensed merchandise ranges, Alyssa loves creating new products that complement and add value to the brands equity, and has the ability to pull together cross-category range promotions at multiple retailers. She’s an asset to the team and brings a high level of enthusiasm to every brand and interaction.”

“Together we run a different kind of brand licensing agency – an agency that works as a surrogate brand manager to its licensors and a retail development contact with a focus on building long term, lucrative merchandise ranges for our partners.”


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