BRAND EXTENSION – HUSTLER
Sharpe identified adult categories as a key focus and worked to find a partner in the burgeoning vaporizer market. HUSTLER Vapes employs cutting edge technology into a collection of personal vaporizers. HUSTLER Vapes also launched a range of ‘Barely Legal’ e-liquid flavors for use in the vaporizers.
The vapes range leverages the HUSTLER community in an affiliate marketing program with HUSTLER models in their marketing and social media campaign ensuring 360° brand integration at all key touch points.
BRAND EXTENSION – RUBIK’S CUBE
Rubik’s Cube – the #1 toy ever created – has boggled and perplexed players for almost 40 years!
Sharpe has taken the inherent play pattern in the colorful cube and successfully extended it into the digital space – from console and handheld games to apps. Continually refreshing the play pattern through new platforms, games and ways to interact has kept the brand relevant and helped to maintain its popularity and place in popular culture.
Sharpe was also responsible for the highly addictive electric toy Rubik’s Revolution, which became the stocking filler ‘de jour’ in 2008 when it first launched.
More recently, Sharpe has capitalized on the revival of the cube, breaking new ground licensing with Rubik’s Cube shower curtains, mats, and a Rubik’s Cube refrigerator!
BRAND EXTENSION – NORTON MOTORCYCLES
Norton came to Sharpe with a desire to create a highly aspirational multi-category fashion label.
Sharpe’s carefully curated licensees have delivered a retail programs into Bloomingdales, The Gap, Urban Outfitters, Macy’s, Lucky Brand and Kohl’s. Sharpe continues to work with Norton Motorcycles to develop the brand through publicity, key retail placement and licensed partners.
RETAIL PROMOTION – PETS ROCK
PETS ROCK came to life at Australia’s Kmart, with the brand featured on the cover of the Kmart catalogue, and in store in women’s and girls tees, tanks and sleepwear. With 195 stores in both Australia & New Zealand it was an auspicious launch for the brand and has been a fantastic platform from which to launch the merchandise in this territory.
RETAIL PROMOTION – NAUGHTY NAUGHTY PETS
For Easter, Target used Naughty Naughty Pets spin off brand, Bunny Business to brand its Easter campaign. From advertising, product in store and in store signage the campaign drove sales, exposure for the brands and created an exclusive advertising campaign just for Target in this nation-wide promotion.